“We are not just a fashion label, we are an ideology” ~ VIN + OMI

We will only work with celebrities and high profile individuals and organisations that support our core values. 

We only work with companies that are trying to change for the benefit of the planet. 

We always look first for a unique solution to a problem. 

We will always try to develop a social impact or environmental impact project around any of our work. 

We believe it is not enough to produce a new textile or product, artwork or designs: we can do more by thinking about the origins and surroundings of each project. 

In our fashion work, we have no interest in following the planet damaging ways most current fashion business models are run.

Empathy is at the core of our business model and our practice

Any retail venture we undertake has to be considered carefully and done in the RIGHT way.  Retail ventures will only be undertaken if there is a direct benefit to a charity or the environment. We do not retail for profit.

We will always balance our carbon footprint by investing in our own, or other, carbon offset programmes.  We also identify certain social impact programmes as worthy of acting as corporate balancing of carbon offset credits.

We will strive to find new ways of introducing new sustainable products, practices and projects into our portfolio of work. 

We will not produce fashion in excess for profit or greed.  Our business models are circular

We are strong advocates for the environment and will protect it and support it through our work. 

We will identify a social or political problem and work towards helping solve that problem. 

We will attach educational programmes to our work at every stage of the process. 

We believe in investing in the future of the planet though our foundation